AccuWeather.com Dynamic Weather Content Now Available for MediaTile Cellular Digital Signage

AccuWeather.com Dynamic Weather Content Now Available for MediaTile Cellular Digital Signage

New Offering Enables Contextual Advertising

STATE COLLEGE, PA – February 26, 2008. AccuWeather.com, the World’s Weather Authority®, and MediaTile announced today the availability of a new offering that enables advertisers to target advertisements based on weather forecasts and other variables. 

AccuWeather.com dynamic news and weather content contains information that is highly relevant to viewer needs and interests. These viewer attitudes, in turn, affect buying behavior.  MediaTile, an established digital signage platform provider and leader in cellular-based signage solutions, has now incorporated the AccuWeather.com information into their digital signage system to allow advertisers to easily deploy contextual advertisements that are determined by environmental conditions such as weather, news, time, or the market itself and respond directly to viewer concerns, increasing the effectiveness of the advertising.

 “By partnering with AccuWeather we can now deliver a single solution for advanced weather services to our global base of distributors and clients,” said Keith Kelsen, CEO and Chairman of The MediaTile Company.   “The combination of AccuWeather data with  MediaTile’s integrated support for dynamic and contextual ads means that elements like local temperature, rain, and pollen count can not only be displayed, but actually trigger which ads play on a local screen.”

“Working with MediaTile allows our relevant, newsworthy content to help attract people’s attention to weather-triggered advertisements,” said Scott Homan, Director of Out-of-Home Digital Media.  “Ultimately, the combination of AccuWeather’s content and MediaTile’s delivery system will ensure maximum value for their client’s brand and help increase sales.”

AccuWeather.com weather content is affordable, customizable, fully licensed and is available for cities worldwide, thus making it a perfect match for MediaTile’s global presence.  Content is offered in multiple languages, making it a powerful tool to attract all audience segments to digital signs.  AccuWeather.com supplements its own weather forecasts and information with complete sports headlines and news content from The Associated Press®.

About AccuWeather, Inc. and AccuWeather.com

AccuWeather, The World's Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third–party Internet sites, including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.

About The MediaTile Company

MediaTile is an established worldwide supplier of easy to deploy and use digital signage solutions, and the world’s first provider of cellular-based digital signage networks. MediaTile enables retailers, brands, banks, corporate offices and narrowcasters of all types to deploy and operate digital signage networks in far more places, in much less time, and realize ROI sooner.  With our unique and patent-pending cellular-based approach, our award-winning Digital-Sign-in-a-Box and web-based Broadcast Portal, we've made on-site network management, application software, and upgrades a thing of the past.  Now you can realize all the advantages of digital signage without any of the headaches.   MediaTile products and services are available worldwide through our affiliate offices.   For more information visit:  www.mediatile.com.

Contact:

Mike Foster
SVP Worldwide Marketing
The MediaTile Company
mike.foster@mediatile.com