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Brand-based Digital Signage Drives Sales Increase
Brand-Based Digital Signage Network Drives Double Digit Sales Increase From End Cap Displays Across Big Box Sports Chain Stores
Hunter’s Specialties uses MediaTile Cellular Digital Signage with Touch Screen Tracking To Drive More Brand Product Sales, While Providing Vital Consumer Intelligence
Silicon Valley (Scotts Valley), CA, December 16, 2009, The MediaTile Company, a leading provider of cellular digital signage and SaaS-based solutions, today announced that Hunter’s Specialties, a leading sports equipment provider, has achieved double digit sustained uplift in product sales over the past year by incorporating MediaTile cellular digital signage in their own brand-based end-cap displays in retail chains. Using MediaTile’s unique 3G cellular approach has enabled Hunter’s to deploy their own nation-wide End-Cap TV network that requires nothing more than a power outlet to set up and run. This has enabled Hunter’s Specialties to reach, impact and influence millions of visitors where their MediaTile displays are deployed.
“With our touch-screen digital signage network fully deployed, we are now realizing all the advantages that this new medium has to offer – from increased sales to tracking consumer interests,” said Matt Charipar, National Sales Manager for Hunter’s Specialties. “The beauty of the MediaTile solution is that it’s ideal for ‘brands in retail’ as it requires very little infrastructure to both deploy and operate a digital signage network. By simply adding nothing more than power to a display on an end-cap we can schedule promotions and track consumer requests.”
MediaTile’s Cellular Digital Signage solution has long been popular with brands and product vendors who need to showcase and promote their products in retail chains. The secret is MediaTile’s built-in 3G cellular-based internet connectivity from Sprint, Verizon Wireless or AT&T, which eliminates the need to rely on a Wi-Fi or LAN-based network connection within in each store. The combination of MediaTile’s all-in-one displays and web-based MediaCast system facilitates complete remote control of deploying, operating and receiving consumer intelligence with nothing more than a few mouse clicks from your browser.
“The time is now for brands and their agencies to infuse digital signage solutions into their point-of-purchase and in-store integrated merchandising campaigns,” said Roger Sanford, VP of MediaServices for MediaTile, and Founder of one of the first digital advertising agencies, P3M. “Our customers tell us that this is the future of merchandising, managing their promotions and customer communications where it matters most – right at the point of purchase. With our solution, and our forthcoming HumanKisok and 4G Video Presence, MediaTile can help brands re-connect with consumers in ways they’ve only imagined, and all without the disintermediation of the chain store.”
The MediaTile Company is a worldwide supplier of award-winning, all-in-one cellular digital signage, kiosk, and SaaS solutions that are remarkably easy-to-deploy and operate. Just add power to MediaTile Digital Sign in a Box™ or Kiosk in a Box™ systems and use the web-based MediaCast SaaS Portal to manage and monitor your advertising, informational or interactive communications network. Backed by our MediaServices team, Return On Message™ (ROM) Methodology, a 99.9% uptime guarantee, and end-to-end service and support, your network will be up and running in record time, with record results. www.mediatile.com
Mike Foster – SVP Marketing and Products, MediaTile – 831-430-1649
Paul Fernandez – Public Relations Liaison, Pacifico – 408-439-4828