MediaTile’s Return on Message methodology ‘scores’ digital signage

MediaTile’s Return on Message methodology ‘scores’ digital signage

by Bill Yackey, 17 Mar 2009

As part of the continuing push to develop metrics for all aspects of digital signage, the executives of Scotts Valley, Calif.-based MediaTile have developed Return on Message (ROM) methodology, which gives digital signage installations a score based on the effectiveness of their messaging. Scores are based on both qualitative and quantitative results from expert reviews, sales analytics, automated content delivery reports and intercept surveys from customers and staff of the deployer.

The measurement system was released last month during the Digital Signage Expo, where MediaTile execs gave demonstrations of the system integrated into the company’s MediaCast content delivery and management system. MediaTile also released a white paper at that time about Return on Message, authored by Keith Kelsen, executive chairman of the board for MediaTile and chair of the Content Best Practices committee for the Digital Signage Association.  Full article available here...

Download: “ROM: Measuring to Refine Impact on the Fifth Screen.”