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October 4, 2004

MediaTile Says Its MediaCast System Is "World's First" Cellular Digital-Signage Solution

AKA.tv

SAN DIEGO, CA, USA - The MediaTile Company announced the availability of The MediaCast System, [which it claims is] the word's first cellular-digital-signage solution. The MediaCast System provides a breakthrough for manufacturers and retailers using instore digital signage by delivering instant digital promotions to thousands of retail store shelves without the need of expensive instore IT infrastructure.

The MediaCast System is a Web-based media management and delivery system that is integrated with Verizon's cellular-data services and industry-standard digital displays.

"We chose The MediaCast System because it provides us with a tremendous competitive advantage, and time to market advantage," said Stephen Dix, vice president of sales for Buffalo Technology. "The MediaCast System enables us to put networked digital signs directly at the shelf, in end-cap locations, without any infrastructure needs from the Retailer. Until now, we had absolutely no way of deploying dynamic digital signs where we can test and change content at will."

The MediaCast System uses the ready-made cellular-based digital data services network from Verizon to deliver promotional content directly to digital displays that include embedded microcomputers with flash storage. This eliminates the need for any instore servers and networking hardware.

The MediaCast System is managed by a central Web-based content control system that facilities the deployment of networked digital signage without the costs and complexities of non-cellular networked systems.

"For the first time ever, the brand can deploy, test, and change their promotional messages without the costly and complex infrastructure of networked digital signs," said Keith Kelsen, president and CEO of The MediaTile Company. "At the same time, retailers had to put in millions of dollars worth of networking, storage and communications equipment to support network digital signage - until now that is. Our new cellular-digital-signage saves time and money."