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MEDIATILE CELLULAR DIGITAL SIGNAGE RELEASED IN AFRICA BY DISTRIBUTOR TACTILE TECHNOLOGIES

MediaTile Digital-Sign-In-A-Box products and services expected to accelerate adoption of digital signage and narrowcast networks across the African Continent

Johannesburg & Cape Town, South Africa, JULY 18, 2007. MediaTile today announced that its African Distributor, Tactile Technologies has released the MediaTile Cellular Digital Signage™ product line, named Digital-Sign-In-A-Box™, for immediate customer delivery across the continent of Africa. MediaTile’s unique cellular and web-based solutions are expected to accelerate customer deployments of digital signage networks in Africa, as they enable businesses to deploy advertising, educational and informational broadcast networks without any on-site technical expertise, computer configuration or network setup. The announcement was made at a lunch event in the Vodacom offices at Century City, Cape Town, South Africa, with more than 100 influential decision makers from the Retail, Banking, Finance, Pharmacy, Hospitality, Advertising and Media industry segments in attendance.

“We are extremely excited about bringing the tremendous communication advantages that MediaTile digital signage solutions provide to both businesses and consumers to Africa.” said Mauro Mercuri, GM of Tactile Technologies and exclusive MediaTile business partner for Africa. “With our business partner Vodacom we have eliminated virtually all of the technical barriers associated with IP-based digital signage networks and thereby opened the market to far more businesses.”

Earlier in June, Tactile Technologies announced that they had secured an agreement with Vodacom Business Solutions, a division of Vodacom South Africa, to accelerate the market adoption of networked digital signage deployments and direct broadcast networks. The agreement enables both companies to team up and offer cellular-based digital signage solutions to retail chains, product vendors, advertisers and the emerging market of narrowcasters. For more on this announcement visit www.tactiletech.co.za

“MediaTile’s Digital-Sign-In-A-Box solution is a perfect example of the new type of devices and appliances that are integrating Vodacom mobile services for their exclusive network access. “The value that Vodacom’s mobile broadband network brings to the MediaTile digital signage solution is unmatched, in terms of business flexibility, value, ease of use, simplicity of operation and network reliability,” continued Mercuri.

MediaTile Digital-Sign-In-A-Box displays can be shipped to hundreds of locations such as retail stores or banks, and are configured by simply plugging them into a standard power outlet. MediaTile displays instantly connect over the internet using Vodacom mobile 3G/GPRS services, and are individually or collectively controlled through a secure web-based portal. MediaTile displays are available in 19”, 32”, 42” and 47” HD LCD sizes, including touch screen configurations. Also available is a separate “component player” that can be connected to almost any pre-existing display – from 5” display panels to immense outdoor electronic billboards.

“This is the beginning of a new era in consumer communications and broadcasting.” said Keith Kelsen, CEO and Founder of The MediaTile Company. “Across the globe we are seeing the emergence of a new breed of direct broadcasting from digital signage networks that provide relevant information where and when it matters the most. In retail and banking, it’s advertising at the point of sale; in communities, it’s a promotional city network; in corporate facilities, it’s an internal information network.”

About The MediaTile Company

MediaTile is the world’s first provider of Cellular Digital Signage solutions and direct broadcast networks. MediaTile enables Retailers, Brands, and Narrowcasters of all types to deploy digital signage networks in far more places, in much less time, and to realize ROI sooner. With our unique cellular-based approach, our award winning Digital-Sign-in-a-Box and web-based Broadcast Portal, we've made on-site network management, application software, and upgrades a thing of the past. Now you can realize all the advantages of digital signage without any of the headaches. Visit MediaTile at www.mediatile.com

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CONTACT U.S./INTL CONTACT (South Africa)

Mike Foster Bette Kun

The MediaTile Company Stone Soup

831-439-8786 +27 011 447 7241 / 082 576 9739

mike@mediatile.com bette@stonesoup.co.za