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Advantages of Digital Signage

Regardless of what they are called -- Digital Signage Networks, Out Of Home (OOH) Networks, Place-Based Advertising Networks, In-Store Networks, Narrowcasting Networks, Community Networks, Facility Networks, or just "TV-like" Networks -- there is one thing most everyone agrees upon: Digital Signage provides an extremely effective and efficient method of communication and has a huge impact on individual behavior.

Many recent industry reports have been published with similar results. Here are a few highlights from recently published reports:

300% sales increases when aided by a promotion(1)

29% of shoppers made an unplanned purchase based on what they saw on screens(1)

68% of shoppers said in-store messages help their purchase decisions(2)

44% of consumers said they would switch a product they previously intended to purchase(2)

40% of consumers said they took note or watched the entire ad (2)

Sources: (1) 2006, Nielsen Media Research; digital signage does influence consumer behavior, (2) 2006, Research by Arbitron & Scarsborough; Digital Sigange and consumers.

In addition to these reported metrics, MediaTile has found that Digital Signage has the following benefits:

Attract: Digital signs use video and motion - they are bright, colorful and full of sound and color. This attracts, for example, more consumers to the products and services that are beging digitally promoted in the stores.

Influence: Digital Signs influence consumer purchase decisions with compelling demonstrations, lifestyle selling, entertainment and more depth than the paper promotions and static displays they are replacing.

Uplift: Digital Signs have demonstrated that they can increase product sales by as much as 300%, and are ideal for product tie-ins, cross-selling and other multi-product promotions.

Comply: Digital Signs ensure that all locations have received and are playing "the message;" they do not require on-site personnel, managers or others to take any action.

Deliver: Digital Signs can accept the delivery of scheduled and approved promotions to thousands of locationsautomatically and virtually instantly.

Target: Digital Signs can accept targeted messages on a per-device, per-store, or per-region basis, enabling the right message to reach the right individual

Train: Digital Signs can help train remote sales associates to better understand the products or services in their category through ongoing exposure to promotions, or access to additional information